Positioning Brand Strategy for a Sustainable Design Startup in NYC
Client
Supernature Labs
Timeline
4 weeks
Role
UX/UI Designer & Brand Strategist
Team
Brand Strategy
Read
3 mins read
Key missions from the beginning…
Supernature Labs challenged us to define the "Soul of the Movement". It's a strategy to advocate for social responsibility within a society still bound by legacy mindsets in architecture and industry. We focused on translating their commitment to bettering lives into a clear vision for transforming the built environment.
Understanding the Asks
Primary Stakeholders
Architects
Designers
Government and authorities
Secondary Stakeholders
The younger generation
Educational organizations
School of thoughts
Tertiary Stakeholders
Inhabitants
Hyper-local communities
Community workers
People are concerning…
So…
How might we leverage Supernature Labs' vision to create a global shift towards bioplanning?
Our suggested strategy included four key pillars from building up awareness to make it happen.
According to social proof theory, people tend to follow the actions and beliefs of others, especially those they perceive as credible or influential. By building awareness and connections, Supernature Lab is able to leverage social proof to establish credibility and attract more followers, partners, and clients who are starting caring about a sustainable urban future.
Phase One Strategy - Awareness
"Go Supernatural, Be a Superman"
To bridge the gap between concept and reality, we proposed two engagement strategies: Future Meets Present and City Dream Box. These initiatives invite everyone in the cities to co-create a bio-planned future through design competitions and interactive prompts. This transforms Supernature Lab’s vision into a tangible, participatory movement.
Phase Two Strategy - Network
"Networking with like-minded people in Xlabs"
To help expand the 12 labs around the world, we developed a website prototype for stakeholders to connect and co-create.
A visible future of SNL's vision with a autoplay video on landing page
Clear vision and mission to advocate collaboration
Clients can quickly catch a glimpse of XLabs's services and access it.
Educate people about bioplanning and sell publications for marketing
Movement
Launch a green plan movement led by SNL to invite more people to join and change our way of life, changing mindset.
Network
Join XLabs network and connect to like-minded people and create collaborations to move forward.
Phase Three Strategy - Influence
"Reach Out then Reach More"
Phase Four Strategy - Facilitate
"Turn Vision into Reality, Make It Happen"
Program
Mentors and thought leaders can help users take the next big leap towards a more sustainable future.
